Ref. LC-01 Status: Active Tel Aviv, Israel

Liav Chanoch

Product & project management, with the systems built by hand.

Available for engagement

Project Owner and Customer Success Manager delivering client-facing digital work end-to-end — and the one who builds the internal systems that run it, using Claude Code and AI-assisted development to ship production tools without a dev team.

5+
Years in PM & CS
30+
Client projects delivered
3
Systems shipped end-to-end

How I work

Two disciplines, one delivery track

Project and product management paired with hands-on systems building — using AI tools to close the gap between plan and shipped product.


PM
System Implementation
End-to-end delivery of ERP, CRM, and API integrations — from scoping through go-live and post-launch stabilization.
PM
Project & Delivery Management
Full lifecycle PM: timelines, budgets, stakeholder governance, and cross-functional coordination across concurrent workstreams.
SYSTEMS
Product & Systems Building
Internal tools, dashboards, and automations designed and shipped end-to-end — replacing manual workflows with live systems.
SYSTEMS
AI-Assisted Development
Daily use of Claude Code and Lovable to prototype, build, and ship production tools — no fluff, just shipped output.

Work history

Experience


Aug 2020 — Present
OTW SRL · Tel Aviv
Current
Project Owner & CS Manager
Led post-sale web development projects end-to-end, managing cross-functional teams while maintaining a direct reporting line to the CEO.
  • Delivered dozens of client-facing web and digital projects end-to-end, including Wix-based websites, for a portfolio of e-commerce clients
  • Managed cross-functional teams across design, UX, development, and operations — maintaining timelines, budgets, and client satisfaction
  • Acted as primary stakeholder contact throughout each project lifecycle, reporting directly to the CEO
  • Identified upsell opportunities and drove additional revenue through proactive account management
Aug 2020 — Present
OTW SRL · Tel Aviv
Current
Internal App Development Lead
Led the design and development of internal business applications using Zoho Suite, streamlining sales, finance, and project management operations company-wide.
  • Led end-to-end system implementations: ERP integration, affiliate management platform, and centralized operations dashboard
  • Coordinated cross-functional resources across R&D, finance, and operations throughout each implementation lifecycle
  • Applied AI-assisted tools (Claude Code, Lovable) and Zoho Analytics to replace manual workflows with real-time, data-driven systems
  • Owned full SDLC from intake and technical scoping through UAT, go-live, and post-launch stabilization

Case files

Three systems, one operator

Internal tools built at OTW SRL — planned as a PM, shipped as a builder.


Case LC-01
End-to-end billing automation & ERP integration
OTW SRL — Zoho + Teamleader
The challenge

Invoicing was a fragmented, manual process spanning three disconnected systems — causing significant time loss and high error rates in financial reporting.

The solution
  • Led a dedicated team to architect a custom Zoho module aggregating CRM and PM data
  • Built custom automations tailored to specific business logic using Zoho's native capabilities
  • Integrated with Teamleader (3rd-party ERP) via API for one-click invoice generation
Outcome

Eliminated manual data entry and established a single source of truth in the CRM — drastically reducing invoicing cycle time, error rates, and improving financial transparency.

Case LC-02
Affiliate ecosystem: transparency & financial ops scaling
OTW SRL — Affiliate Management Platform
The challenge

Managing a growing affiliate network relied on manual end-of-month audits — creating opacity, delayed payments, and eroding partner trust.

The solution
  • Designed a multi-sided affiliate platform automating the full tracking and payout lifecycle
  • Built a real-time partner portal for transparent earnings and invoice status visibility
  • Created a dedicated finance module for single-click payouts driven by validated data
Outcome

Transformed a reactive process into a scalable, proactive system. Partner trust increased, referral volume grew, and internal accounting workload was drastically reduced.

Case LC-03
Centralized project governance & hybrid resource dashboard
OTW SRL — Cross-Project Command Center
The challenge

Zoho Projects lacked native visibility across hybrid workstreams — milestone-based projects vs. ongoing maintenance — requiring manual, time-consuming reporting.

The solution
  • Characterized and managed the build of an external dashboard pulling real-time data from Zoho Projects via API
  • Unified KPIs: milestones, deadlines, and budget utilization in a single view
  • Implemented categorized filtering to separate project-based work from ongoing retainers
Outcome

Established a "Command Center" for all active projects — enabling data-driven resource allocation and precise tracking of budget burn rates and deadline risks across the entire portfolio.

Technical toolkit

Skills


Operations & PM
Zoho Suite Jira Monday.com Trello Asana Zoho Analytics
Technical
API Integrations ERP / CRM Systems Data Visualization SDLC / PMLC Python (basic)
Design & Digital
Figma Miro Wix Wireframing
AI & Productivity
Claude Code Lovable AI-assisted workflows
Methodologies
Agile / Scrum Stakeholder Management Budget Management Matrix Team Coordination Risk Management

Let's work together

Plan it. Build it. Ship it.

Open to freelance PM/product engagements and AI-assisted systems builds — remote or Tel Aviv.